Tourism

Relationships with all 100 counties continue to drive tourism, aiding economic development and commerce. Meanwhile, partnerships with destinations, attractions, lodging and dining properties, and associations remain key to North Carolina’s success.

Nearly 50,000 North Carolina businesses produce goods and services to support tourism and hospitality. Travelers contribute more than 25 percent to their total products and services.

More than 227,000 North Carolina residents are directly employed by the tourism and hospitality industry. Spending by travelers across the state directly supports these jobs. In fact, the visitor economy accounts for 6.2% of total employment in NC.

Visit North Carolina includes programs designed to drive travel and economic vitality in the state. Its travel, film, retirement, and sports programs have dedicated staff and resources to grow engagement with their respective audiences.

Chef and restaurateur Ashley Christensen shares how her relationship with the EDPNC has grown over the years and the vital role the organization plays in bringing visitors, businesses, and new residents to North Carolina.